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Saturday, August 6, 2022

    This Assam Man Is On A Mission To Make Bamboo Products A Global Brand

    After completing his higher secondary education, Dhritiman Borah started off his business of manufacturing bamboo furniture at his home in 2001

    With an aim to popularize bamboo products in the international platform, Dhritiman Borah, an entrepreneur from Biswanath district of Assam started manufacturing hand-made bamboo products at the young age of 16.

    Dhritiman, a creative bug since his childhood wanted to push his imagination and it is then, that bamboo came to his rescue. Soon after completing his higher secondary education, he started off his business of manufacturing bamboo furniture at his home in the year 2001.

    Innovation to a business

    Dhritiman said, “Soon after I opened my manufacturing unit called DB industries, I received a good response. Slowly, I started to explore and craft innovative bamboo products for daily use by using bhaluka, a bamboo variety. I manufactured bamboo tools for gardening, cooking and many more. As time passed, I thought of including all these products in my business. Soon, I came up with sections which include kitchenware, gardening tools, furniture, so on and among these, the organic kitchenware products struck the right chord with the customers.”

    Bamboo in lieu of plastics

    The entrepreneur said that with rising awareness to shun plastic to protect the environment, people are opting for organic products. However, people of Assam are yet to switch over from plastic to organic.

    “To protect and conserve the environment, plastic has been banned in some parts of the world and also in a few of the states in our country. The demand for organic kitchenware products like bamboo bottles, trays, spice containers are high in countries like Canada, Australia and the United Kingdom. Meanwhile, back in India, we majorly supply to states like Tamil Nadu, Kerala and Maharashtra,” he added.

    Organic bamboo bottles. Photo credit: @dbindustries.biz

    Global picture

    Dhritiman has kept the price range the same for his Indian as well as overseas customers. “The organic products are cheap and quite affordable for our customers. For example, the organic bamboo bottles are priced between Rs 200 and Rs 450. I want to make the organic bamboo products of the state a global brand,” he said.

    With 18 years of experience in this craftsmanship, Dhritiman has come a long way. Though the demand for bamboo bottles is quite high, the production is a costly affair. “The making of bottles take around five hours a day. Right from cutting the bhaluka, to boiling, drying, smoking, joining parts and finishing it, it’s a lengthy process. The process which goes to produce these bottles is tiring and costly which sometimes affects the production,” Dhritiman said.

    Financial aid

    Dhritiman’s team, which consists of 12 members, work day in and out to meet their customers’ demand. Currently, the manufacturing unit has a high maintenance machine which is not enough to produce the required amount of products and it is a major setback. “I think if the Assam government comes forward in providing financial assistance, we won’t be facing problems in production. If the government takes the initiative to supply machinery to entrepreneurs then it will help us to a great extent,” said Dhritiman.

    Currently, the website of DB Industries is under construction and Dhritiman majorly gets his orders through his Facebook page which goes by the same name as his manufacturing unit.

    Bamboo kitchenware. Photo credit: @dbindustries.biz

    Photo credit: @dbindustries.biz

    Guwahati | Edited by: Arpita Das


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    First published